INTRODUCING our first collaboration with international designer, kenzo takada
AVON LIFE
a luxury fragrance and fashion collection designed exclusively for avon

As a world-renowned designer, Kenzo Takada’s joyful creative spirit inspires the imagination with a new fragrance collection designed exclusively for Avon, combining Asian beauty with French flair.

My greatest joy is making creative inspiration a beautiful reality.

kenzo-sig2
'experience the adventure of each new day.'
-Kenzo Takada
avon life for him: the magnificent new fragrance Kenzo Takada has dreamed up exclusively for avon
life-for-him

NEW Avon Life for Him Eau de Toilette Spray
WOODY • AROMATIC
Vibrant, fresh and refined notes of black pepper, sophisticated violet leaves and enchanting Virginia cedarwood combine for all-day impact. 75 mL

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'LIVE LIFE BEAUTIFULLY.'
-Kenzo Takada
avon life for her: the sumptuous new fragrance kenzo takada has dreamed up exclusively for avon
life-for-her

NEW Avon Life for Her Eau de Parfum Spray
FLORAL • WOODY
A joyous blend of sensual violet, invigorating white tea natureprint, elegant iris flower and earthy patchouli exudes an undeniable allure that lasts all day. 50 mL

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journey through the mind of kenzo takada
from humble beginnings in Japan to world-renowned fashion and fragrance designer, Get to know the man behind avon life

EARLY YEARS: Kenzo Takada was born in 1939 in Himeji City, Japan. Growing up with his mother and two sisters, he developed a passion for fashion early in life. In 1958, he left Kobe University to attend Tokyo’s Bunka Fashion College as one of their first male enrolments.

MOVE TO PARIS: After graduating and cultivating his skills at a Tokyo styling office, he made the move to Paris in 1965 – intending it to be a visit of only six months’ duration at a time when leaving Japan was very difficult. Adapting to a new life in Paris was a significant challenge for Mr. Takada. His limited funds meant that he could only afford to buy fabrics in small quantities from flea markets, forcing him to be creative and helping to establish the signature bold aesthetic that he is known for to this day.

COMMERCIAL SUCCESS: Following five years in Paris, Mr. Takada had developed a client following through his work with a well-respected couturier. He used his entire savings to open his own boutique in Paris, where he held the first of his notoriously theatrical fashion shows. Through the 1970s and 80s he opened additional stores, expanded to menswear, launched a ready-to-wear collection and released his first women’s fragrance, followed by additional scents and a men’s fragrance.

LATER CAREER: Today, Mr. Takada continues to bring his signature style to the worlds of fashion and interiors through collaborations with iconic brands. He also remains Acting Honorary President of the Asian Couture Federation.

AVON LIFE: In 2016, Mr. Takada dreamed up two joyous and vibrant new scents exclusively for Avon – Avon Life for Her and Avon Life for Him – in collaboration with three of the world’s greatest master perfumers. In addition, he also created a capsule collection of fashion accessories for women and men. Together, Avon Life is the ultimate realisation of Kenzo Takada’s creative vision and spirit, and will appeal to anybody with a zest for living life beautifully.